Yes, there is such a thing as conscious capitalism and I’m a big believer.
“SMAC! Sock Monkeys Against Cancer” will operate under Jennifer Windrum Inc. as a socially conscious for profit company.
SMAC! isn’t about a product line of monkeys. It’s about a movement. SMAC! aims to create a global movement that inspires people to want to help. To want to give. To want to be part of a larger mission to do good. To help those with/impacted by cancer through their journeys with some tangible support and comfort.